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NEW MEXICO STATE UNIVERSITY
HUMAN RESOURCES SERVICES

POSITION CLASSIFICATION DESCRIPTION


Position Classification Title: Assc VP, Univ Mkting/Comm Svcs
Position Classification Code: J1001
Job Family: External Affairs
Pay Level: 15
Exempt Status: Exempt
This description is intended to describe the general nature of the work being performed. It is not intended to be a complete list of specific duties of any particular position. Duties, responsibilities and bargaining unit eligibility may vary based on the specific tasks assigned to the position.
Purpose of Classification:
Directs and coordinates the multiple core functions of the University’s centralized Marketing and Communication functions. Provides strategic and operational direction to assigned organizational components, and provides leadership to the institution in strategic marketing, communication, public relations, media and creative promotions. Collaboratively directs the Marketing and Communication organization structure with authority and oversight of all managerial, professional, paraprofessional, and support staff.
Standard Duties:
Directs and coordinates university marketing strategies, marketing communications, and public relations activities; both external and internal. Oversees development and implementation of support materials and services in the area of marketing, communications and public relations. Coordinates communication strategies to enhance positive media exposure including earned, owned and paid media opportunities. Represents and promotes the University, increasing visibility and supporting the institution’s mission, vision, and goals. Leads the development and implementation of the University’s brand vision, strategy, and public relations campaigns to attract the best students, motivate alumni and donors, and recruit high quality faculty and staff. Performs miscellaneous job-related duties as assigned.
Knowledge, Skills and Abilities:
Knowledge and understanding of marketing and communication principles, practices, and standards, as applied to public institutions. Knowledge of multi-media applications especially millennial communication options as they relate to students. Knowledge of computerized systems used in marketing and communications. Knowledge of organization structure, staffing patterns, and job design. Knowledge of project management principles, practices, techniques, and tools. Knowledge of financial/business analysis techniques.
Skilled at examining and re-engineering operations and procedures, formulating policy, creating and managing fiscal budgets and the strategic implementation of outcomes. Skilled at critical thinking, presenting analysis, strategic planning that can be delivered to a broad constituency.
Ability to be a dynamic leader for a multi-unit team. Ability to motivate and foster a cooperative work environment that enhances employee development and performance. Ability to successfully work across diverse operational units toward a common vision.n.
Minimum Qualifications:
   Education- Bachelor's degree in a related field.
   Experience- Eight (8) years of professional experience directly related to the standard duties as outlined.
   Equivalency- None
   Certifications/License-
   Departmental Requirements-
   Special Requirements-