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NEW MEXICO STATE UNIVERSITY
HUMAN RESOURCES SERVICES

POSITION CLASSIFICATION DESCRIPTION


Position Classification Title: NMDA Public Info Officer
Position Classification Code: J2018
Job Family: External Affairs
Pay Level: 09
Exempt Status: Exempt
This description is intended to describe the general nature of the work being performed. It is not intended to be a complete list of specific duties of any particular position. Duties, responsibilities and bargaining unit eligibility may vary based on the specific tasks assigned to the position.
Purpose of Classification:
Serves as Public Information Officer for Secretary of Agriculture, interacts and coordinates with the Office of the Governor and assists other state agencies on matters related to agriculture and media issues. Under general supervision executes a variety of broad-based public relations initiatives and marketing activities designed to enhance the relations of a State Agency to its constituents. Produces and disseminates information via multiple media such as audio/video, on-line services, news releases, promotional materials, and speeches. Directs, produces, and coordinates the production of agency publications and other relevant public relations materials. May develop and coordinate website/internet resources. Leads and guides the work of other public affairs staff, as appropriate.
Standard Duties:
Develop, coordinate and implement public relations, public information and public education activities; establish and maintain positive, effective operating relationships with a variety of stakeholders including media representatives, public officials and public agency representatives, special interest groups, and the public; direct and implement the development and implementation of a comprehensive public information plan; respond to media and public inquiries by gathering and disseminating information; complete special assignments in support of NMDA. Serve as spokesperson to the press, public and other public agency representatives; coordinate with local, state and federal Public Information Officers as needed. Assists and advises administration and staff regarding public relations issues; assists administrative officers in planning and formulating policies, strategies, and responses relative to institutional issues and crisis management. Responds to requests for information from media personnel and the public; distributes promotional materials, including flyers, brochures, and press kits; disseminates information via the appropriate media. Writes, edits, reviews, and approves public relations materials including news releases, articles, speeches, on-line information services; develops marketing and public relations materials for designated agency and/or client departments. Designs, writes scripts, and oversees production of audio/video and/or printed promotional and public affairs materials; may supervise production budgets. Plans, develops, and/or coordinates production of agency publications. Coordinates public outreach programs; develops and delivers presentations. Leads and guides the work of other public affairs staff, as appropriate. Participates as appropriate in the planning, development, and/or implementation of web-based and other emerging communication technologies, methods, resources, concepts, and standards, within overall goals and parameters set by senior management. Coordinates and facilitates publicity activities and related services. Performs miscellaneous job-related duties as assigned.
Knowledge, Skills and Abilities:
Knowledge of journalism, public relations and communications principles and practices. Knowledge of printing procedures and requirements. Knowledge of video and photographic production and editing. Knowledge of electronic communications applications, including the internet, and social media platforms. Working knowledge of Incident Command System and National Incident Management System.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. Skill in budget preparation and fiscal management. Skill in developing and utilizing internet information services. Excellent time management, organizational, and coordination skills. Ability to work under pressure of strict deadlines.
Ability to develop and deliver presentations. Ability to communicate effectively, both orally and in writing. Ability to provide technical guidance and leadership to professional personnel in area of expertise. Ability to evaluate and edit the content, structure, and format of a range of written material. Ability to use independent judgment and to gather, manage and impart information to the media and various other internal and external audiences. Ability to create, compose, and edit written materials. Ability to write, format, and edit news and promotional materials in various print and electronic media. Ability to develop and maintain documents using various electronic media
Minimum Qualifications:
   Education- Bachelor's degree in a related field.
   Experience- Five (5) years of professional experience related to the standard duties as outlined.
   Equivalency- None
   Certifications/License-
   Departmental Requirements-
   Special Requirements-