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NEW MEXICO STATE UNIVERSITY
HUMAN RESOURCES SERVICES

POSITION CLASSIFICATION DESCRIPTION


Position Classification Title: Underwriting Marketing Spec
Position Classification Code: J2022
Job Family: External Affairs
Pay Level: 06
Exempt Status: Exempt
This description is intended to describe the general nature of the work being performed. It is not intended to be a complete list of specific duties of any particular position. Duties, responsibilities and bargaining unit eligibility may vary based on the specific tasks assigned to the position.
Purpose of Classification:
Under limited supervision, implements and coordinates a comprehensive underwriting marketing program for a public broadcasting station in accordance with defined revenue goals, and in compliance with relevant FCC regulations. Identifies and secures contributions from business supporters, sells air time to non-profit organizations, and secures goods and services through trade agreements. Negotiates and prepares contracts and agreements, and oversees and monitors their fulfillment by the station.
Standard Duties:
Serves as a primary liaison and services representative between the station and its business contributors; maintains a program of frequent contact, acknowledgements, and recognition events to build and maintain relationships with contributors. Identifies potential business contributors and prepares comprehensive customized proposals and presentations, based on market research and demographics, defining donor benefits, and suggesting level and nature of underwriting agreement. Presents proposals to prospective business contributors and/or foundations, as appropriate; utilizes a range of effective sales and negotiation techniques to secure new and/or repeat underwriting agreements and sales of air time. Monitors and researches all available resources to identify businesses as potential contributors; maintains accurate and current records on all business contributors. Oversees contract fulfillment, scheduling, billing, and collection for all underwriting and/or non-profit paid announcement (NPA) accounts. Participates and/or assists in the development and preparation of promotional materials to be used in soliciting underwriting contributions and NPA sales. Develops, writes copy, and coordinates production and scheduling for underwriting announcements, credits, and/or NPA's, in conformance with FCC regulations and station policy. Prepares and submits regular reports to management on underwriting activities and revenue. Participates in on-air fundraisers and other promotional events, as appropriate.Performs miscellaneous job-related duties as assigned.
Knowledge, Skills and Abilities:
Knowledge and understanding of principles, procedures, regulations, and standards applicable to the job. Understanding of the University's mission, vision and goals.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. Skill in the use of personal computers and related software applications.
Ability to gather data, compile information, and prepare reports. Ability to develop, prepare, and deliver effective media sales proposals and presentations.Ability to analyze and apply market research data. Ability to make administrative/procedural decisions and judgments. Ability to effectively utilize a range of media sales methods and techniques.
Minimum Qualifications:
   Education- Bachelor's degree in a related field.
   Experience- Three (3) years of experience related to the standard duties as outlined.
   Equivalency- Any equivalent combination of education, training and/or experience as approved by Human Resource Services.
   Certifications/License-
   Departmental Requirements-
   Special Requirements-