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NEW MEXICO STATE UNIVERSITY
HUMAN RESOURCES SERVICES
POSITION CLASSIFICATION DESCRIPTION

Position Classification Title: Marketing Communications Spec
Position Classification Code: J2043
Job Family: External Affairs
Pay Level: 09
Exempt Status: Exempt
This description is intended to describe the general nature of the work being performed. It is not intended to be a complete list of specific duties of any particular position. Duties, responsibilities and bargaining unit eligibility may vary based on the specific tasks assigned to the position.
Purpose of Classification:
Under limited supervision, creates marketing and communication programs that effectively describe and promote the divisions services and/or products, including graphics, brochures, fact sheets or other promotional materials and/or products. Research and develop content for marketing and communication publications.
Standard Duties:
Develop and manage marketing and communication projects. Write or edit, direct the design of, publish and distribute marketing and communication materials designed to meet the marketing and communication objectives of the division. Manage all activities to produce these materials including procurement. Maintain familiarity with all division programs and services and update all communication resources accordingly. Serve as editor for all division marketing and communications projects. Responsible for promoting, updating, and responding to all social media. Develop the content of the divisions website. Monitor information to assure the web site is accurate, timely and in compliance with the needs and interests of various audiences seeking information about the organization. Develop advertising messages and promotional campaigns for the division. Develop tracking systems that evaluate the effectiveness of marketing programs and projects implemented by the department. Coordinate and assist with special events and community outreach projects designed to increase awareness and utilization of services. Oversee the maintenance of essential resource and background files to include subject/source files, photo files and related information essential to marketing and communications duties. Cultivate and evaluate sponsorship opportunities for the department.
Knowledge, Skills and Abilities:
Knowledge of theoretical and practical aspects of marketing, advertising and mass communication. Knowledge of research principles, methods, and resources. Knowledge of project management principles, practices, techniques, and tools. Knowledge of communication principles, media, and public relations techniques. Knowledge of media production and publishing principles and processes. Knowledge of journalism principles and processes.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. Records maintenance skills. Skill in organizing resources and establishing priorities. Skills in the use of database management, word processing, spreadsheet, and/or presentation software.
Ability to communicate effectively, both orally and in writing. Ability to use independent judgment and to manage and impart confidential information. Ability to evaluate and edit the content, structure, and format of a range of written material. Ability to plan, develop, and coordinate multiple projects and events.
Minimum Qualifications:
   Education- Bachelor's degree in a related field.
   Experience- Five (5) years of experience directly related to the standard duties as outlined.
   Equivalency- None
   Certifications/License-
   Departmental Requirements-
   Special Requirements-