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NEW MEXICO STATE UNIVERSITY
HUMAN RESOURCES SERVICES
POSITION CLASSIFICATION DESCRIPTION

Position Classification Title: Mgr,Marketing & Sales
Position Classification Code: J2048
Job Family: External Affairs
Pay Level: 10
Exempt Status: Exempt
This description is intended to describe the general nature of the work being performed. It is not intended to be a complete list of specific duties of any particular position. Duties, responsibilities and bargaining unit eligibility may vary based on the specific tasks assigned to the position.
Purpose of Classification:
Plans, directs, or coordinates marketing policies and programs, such as determining the demand for products/services offered by a university entity, and identifies potential customers. Develops pricing strategies with the goal of maximizing profits or share of the market while ensuring the customers are satisfied. Oversee product/service development or monitor trends that indicate the need for new products and services.
Standard Duties:
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. Develop pricing strategies, balancing firm objectives and customer satisfaction. Compile lists describing product or service offerings. Initiate market research studies or analyze their findings. Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Knowledge, Skills and Abilities:
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Persuading others to change their minds or behavior. Being aware of others' reactions and understanding why they react as they do. Talking to others to convey information effectively. Considering the relative costs and benefits of potential actions to choose the most appropriate one. Monitoring/Assessing performance of other individuals, or organizations to make improvements or take corrective action. Understanding the implications of new information for both current and future problem-solving and decision-making. Adjusting actions in relation to others' actions. Analyzing needs and product requirements to create a design.
The ability to listen to and understand information and ideas. The ability to communicate information and ideas in speaking so others will understand. The ability to apply general rules to specific problems to produce answers that make sense. The ability to read and understand information and ideas presented in writing. The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). The ability to communicate information and ideas in writing so others will understand. The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Minimum Qualifications:
   Education- Bachelor's degree in Marketing or related field.
   Experience- Three (3) years of experience directly related to the standard duties as outlined.
   Equivalency- Any equivalent combination of education and directly related experience as approved by HRS.
   Certifications/License-
   Departmental Requirements-
   Special Requirements-