Position Classification Title: Dir,Broadcasting Operations
Position Classification Code: J2052
Job Family: External Affairs
Pay Level: 10
Exempt Status: Exempt
This description is intended to describe the general nature of the work being performed. It is not intended to be a complete list of specific duties of any particular position. Duties, responsibilities and bargaining unit eligibility may vary based on the specific tasks assigned to the position.
Purpose of Classification:
Under general direction, provides strategic direction and leadership over Development, and Finance and Administration operations for a public television station to include marketing and fundraising activities, budget preparation, financial record keeping, financial reporting, financial analysis, and strategic planning. Manages the activities of station communications, corporate sales, membership services, and major and planned giving. Serves as acting general manager as required.
Standard Duties:
Oversees and directs funding and marketing of programs and activities; Develops and initiates strategies for generating revenues for the station through on-air, underwriting, direct mail, grant proposals, entrepreneurial activities, and other means.Oversees and coordinates all aspects of the financial operations of the departments, to include annual operating budget preparation, monitoring of accounts, and identification of alternative sources of funding and resources; provides fiscal direction to the unit. Plans, coordinates, and oversees the daily operations of the organizational unit ensuring compliance with the University, state, and federal laws, policies, and regulations. Oversees the supervision of personnel, which includes work allocation, training, promotion and enforcement of internal procedures and controls, and problem resolution; evaluates performance and makes recommendations for personnel actions; motivates employees to achieve peak productivity and performance. Designs, establishes, and maintains an organizational structure and staffing to effectively accomplish the department's goals and objectives. Participates in development, implementation and maintenance of policies, objectives, short-and long-range planning; develops and implements projects and programs to assist in accomplishment of established goals.Serves as acting general manager in absence of the General Manager, and as assigned on specific station-wide projects. Represents the organization at various community and/or business meetings, committees, and task forces; promotes existing and new programs and/or policies. Consults with the university, public schools, government agencies, community groups, businesses, and other interested parties on issues relative to the mission of instructional television and public broadcasting. Develops and implements initiatives to expand audience services, improve facilities, and update broadcasting equipment. Performs miscellaneous job-related duties as assigned.
Knowledge, Skills and Abilities:
Knowledge of marketing and development strategies, techniques, processes, and available resources. Knowledge of FCC and other federal, state and local broadcasting regulations. Knowledge of budgeting, cost estimating, and fiscal management principles and procedures. Knowledge and understanding of the role of public broadcasting in the academic, community, and business arenas.
Skill in organizing resources and establishing priorities. Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Ability to develop and implement comprehensive marketing goals, strategies, and plans. Ability to develop, plan, and implement short- and long-range goals. Ability to utilize advertising and/or sales promotion techniques.
Minimum Qualifications:
   Education- Bachelor's degree in a related field.
   Experience- Eight (8) years of increasingly progressive management experience in one or more areas that report to this position.
   Equivalency- None
   Departmental Requirements-
   Special Requirements-