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NEW MEXICO STATE UNIVERSITY
HUMAN RESOURCES SERVICES

POSITION CLASSIFICATION DESCRIPTION


Position Classification Title: CC Dir,Marketing & Pub,II
Position Classification Code: J3044
Job Family: External Affairs
Pay Level: 07
Exempt Status: Exempt
This description is intended to describe the general nature of the work being performed. It is not intended to be a complete list of specific duties of any particular position. Duties, responsibilities and bargaining unit eligibility may vary based on the specific tasks assigned to the position.
Purpose of Classification:
Under general direction, plans, develops, implements, and manages marketing, promotion, and publication activities, for a medium community college.
Standard Duties:
Oversees and directs marketing and publication programs and activities; Writes solicitation proposals, reports, press releases, and communication materials. Assists in short- and long-range strategic planning activities. Oversees the supervision of personnel, which includes work allocation, training, promotion and enforcement of internal procedures and controls, and problem resolution; evaluates performance and makes recommendations for personnel actions; motivates employees to achieve peak productivity and performance. Represents the organization at various community and/or business meetings, committees, and task forces; promotes existing and new programs and/or policies. Develops annual operating budgets and provides fiscal direction to the unit. Designs, develops, and produces promotional materials. Performs miscellaneous job-related duties as assigned.
Knowledge, Skills and Abilities:
Knowledge of marketing and development strategies, techniques, processes, and available resources.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Ability to develop and implement comprehensive marketing goals, strategies, and plans. Ability to utilize advertising and/or sales promotion techniques.
Minimum Qualifications:
   Education- Bachelor's degree in a related field.
   Experience- Three (3) years of experience related to the standard duties as outlined.
   Equivalency- None
   Certifications/License-
   Departmental Requirements-
   Special Requirements-