NMSU Logo
NEW MEXICO STATE UNIVERSITY
HUMAN RESOURCES SERVICES

POSITION CLASSIFICATION DESCRIPTION


Position Classification Title: Ag Marketing Specialist,Inter
Position Classification Code: U4027
Job Family: NMDA
Pay Level: 08
Exempt Status: Exempt
This description is intended to describe the general nature of the work being performed. It is not intended to be a complete list of specific duties of any particular position. Duties, responsibilities and bargaining unit eligibility may vary based on the specific tasks assigned to the position.
Purpose of Classification:
Functions as member of a diverse interdisciplinary team participating in the economic development, market analysis, and trend assessment of agriculture in subject areas related to specialty crops, the cattle industry, underserved farmers and ranchers, the grain industry, and development of value added processing applications in regard to the specialized market considerations for each component.
Standard Duties:
Identify and analyze current and future market trends, state and federal regulations, crop projections, quality attributes, pricing strategies, new market development and market share as it relates to the economic development of the specialty crop, value added processing and farming and ranching sectors of agriculture in the state. Develop and implement marketing strategies, both domestically and internationally for these sectors through trade shows, consumer education, and innovative market entry initiatives to increase market share and presence. Serve as a resource conduit in the economic development of agriculture through information dissemination, match making services, logistical analysis, market assessment, and development of new approaches through innovation. Identify and analyze the agricultural industry's strengths and weaknesses to position and segment within the marketplace. Identify, analyze, and secure state and federal grants to enhance the economic viability of the agricultural industry. Advise industry of constraints, barriers, and potential impact of new state and federal regulations. Represent the New Mexico Department of Agriculture at relevant economic development meetings, seminars, and industry driven conferences. Perform other duties and services as may be necessary to fulfill the purposes of the Agricultural Market Development Act of 1979 as it relates to domestic and international marketing.
Knowledge, Skills and Abilities:
Well versed knowledge of the agricultural industry. General knowledge of market research, market trend analysis, and statistical analysis. Knowledge and ability to develop, implement, coordinate, and administer economic market development strategies, promotional activities, and participation in domestic and international trade shows.
Excellent written and oral skills, especially grant writing, feasibility studies, and economic analysis. Familiarity with local, state federal laws and regulations related to agriculture, value added processing, and specialty crops
develop and maintain effective working relationships; maintain accurate and orderly records; use independent judgment and initiative; organize and direct activities.
Minimum Qualifications:
   Education- Bachelor's degree in a related field.
   Experience- Three (3) years of experience directly related to the standard duties as outlined.
   Equivalency- None
   Certifications/License-
   Departmental Requirements-
   Special Requirements-