 | NEW MEXICO STATE UNIVERSITY |
HUMAN RESOURCES SERVICES | |
POSITION CLASSIFICATION DESCRIPTION | |
| Position Classification Title: | NMDA Public Info Officer |
| Position Classification Code: | J2018 |
| Job Family: | External Affairs |
| Pay Level: | 06 |
| Exempt Status: | Exempt |
| This description is intended to describe the general nature of the work being performed. It is not intended to be a complete list of specific duties of any particular position. Duties, responsibilities and bargaining unit eligibility may vary based on the specific tasks assigned to the position. | |
| Purpose of Classification: | |
| Executes a variety of broad-based public relations initiatives and marketing activities designed to enhance the ties of the enterprise to its constituents. Produces and disseminates information via multiple media such as audio/video, on-line services, news releases, promotional materials, and speeches. Designs and/or writes campus publications. May develop and coordinate website/internet resources. Leads and guides the work of other public affairs staff, as appropriate | |
| Standard Duties: | |
| Assists and advises members of the university community regarding public relations issues; assists administrative officers in planning and formulating policies, strategies, and responses relative to institutional issues and crisis management. Provides public relations information to the university community and its constituencies; plans and directs development and communication of information designed to keep public informed of university's programs, accomplishments, or points of view. Responds to requests for information from media personnel and the public; distributes promotional materials, including flyers, brochures, and press kits; disseminates information via the appropriate media. Writes, edits, reviews, and approves public relations materials including news releases, articles, speeches, on-line information services; develops marketing and public relations materials for designated university client departments. Designs, writes scripts, and oversees production of audio/video and/or printed promotional and public affairs materials; may supervise production budgets. Plans, develops, and/or coordinates production of University publications, as appropriate to the individual position. May coordinates public outreach programs; develops and delivers presentations. Leads and guides the work of other public affairs staff, as appropriate. Participates as appropriate in the planning, development, and/or implementation of web-based and other emerging communication technologies, methods, resources, concepts, and standards, within overall goals and parameters set by senior management.Coordinates and facilitates on-site publicity activities and related services, which may include photographic services, as appropriate to the individual position. May supervise campus visitor center operations. Performs miscellaneous job-related duties as assigned. | |
| Knowledge, Skills and Abilities: | |
| Knowledge of journalism, public relations and general communications principles and practices. Knowledge of printing procedures and requirements. Knowledge of video and photographic production and editing. Knowledge of electronic communications applications, including the internet. | |
| Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. Skill in budget preparation and fiscal management. Skill in developing and utilizing internet information services. Organizing and coordinating skills. | |
| Ability to develop and deliver presentations. Ability to communicate effectively, both orally and in writing. Ability to provide technical guidance and leadership to professional personnel in area of expertise. Ability to evaluate and edit the content, structure, and format of a range of written material. Ability to use independent judgment and to gather, manage and impart information to the media and various other internal and external audiences. Ability to create, compose, and edit written materials. Ability to write, format, and edit news and promotional materials in various print and electronic media. Ability to develop and maintain documents using various electronic media. | |
| Minimum Qualifications: | |
| Education- Bachelor's degree in a related field. | |
| Experience- Five (5) years of professional experience related to the standard duties as outlined. | |
| Equivalency- None | |
| Certifications/License- | |
| Departmental Requirements- | |
| Special Requirements- | |