 | NEW MEXICO STATE UNIVERSITY |
HUMAN RESOURCES SERVICES | |
POSITION CLASSIFICATION DESCRIPTION | |
| Position Classification Title: | Marketing Communications Spec |
| Position Classification Code: | J2043 |
| Job Family: | External Affairs |
| Pay Level: | 06 |
| Exempt Status: | Exempt |
| This description is intended to describe the general nature of the work being performed. It is not intended to be a complete list of specific duties of any particular position. Duties, responsibilities and bargaining unit eligibility may vary based on the specific tasks assigned to the position. | |
| Purpose of Classification: | |
| Under limited supervision, creates marketing and communication programs that effectively describe and promote the divisions services and/or products, including graphics, brochures, fact sheets, digital content, or other promotional materials and/or products. Research and develop content for marketing and communication publications. Responsible for improving and maintaining content to raise brand awareness and monitor metrics to increase engagement. | |
| Standard Duties: | |
| Develop and manage marketing and communication projects. Write or edit, direct the design of, publish and distribute marketing and communication materials designed to meet the marketing and communication objectives of the division. Manage all activities to produce these materials including procurement. May assist in designing and implementing digital media plans and strategies and achieving digital marketing goals and objectives. May coordinate and manage the creation of digital content such as website, blogs, press releases and podcasts, infographics, videos etc. May provide website content strategies, analyze site traffic, and offer actionable recommendations for improvements that will help the School optimize the effectiveness of its digital presence. May be required to leverage analytic tools to provide reporting and insights, track and improve metrics, and influences testing for social media, content marketing, search engine optimization, and social advertising campaigns. Maintain familiarity with all division programs and services and update all communication resources accordingly. Serve as editor for all division marketing and communications projects. Responsible for promoting, updating, and responding to all social media. Develop the content of the divisions website. Monitor information to assure the web site is accurate, timely and in compliance with the needs and interests of various audiences seeking information about the organization. Develop advertising messages and promotional campaigns for the division. Develop tracking systems that evaluate the effectiveness of marketing programs and projects implemented by the department. Coordinate and assist with special events and community outreach projects designed to increase awareness and utilization of services. Oversee the maintenance of essential resource and background files to include subject/source files, photo files and related information essential to marketing and communications duties. Cultivate and evaluate sponsorship opportunities for the department. Uphold the NMSU mission and brand and acts as brand ‘goodwill ambassador’ to positively represent and promote NMSU. Performs other miscellaneous duties as assigned. | |
| Knowledge, Skills and Abilities: | |
| Knowledge of theoretical and practical aspects of marketing, advertising and mass communication. Knowledge of research principles, methods, and resources. Knowledge of project management principles, practices, techniques, and tools. Knowledge of communication principles, media, and public relations techniques. Knowledge of media production and publishing principles and processes. Knowledge of journalism principles and processes. | |
| Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. Records maintenance skills. Skill in organizing resources and establishing priorities. Skills in the use of database management, word processing, spreadsheet, and/or presentation software. Basic technical knowledge of HTML and web publishing. | |
| Ability to balance the create and analytical sides of marketing and the ability to use both data and intuition to inform decisions. Ability to communicate effectively, both orally and in writing. Ability to use independent judgment and to manage and impart confidential information. Ability to evaluate and edit the content, structure, and format of a range of written material. Ability to plan, develop, and coordinate multiple projects and events. | |
| Minimum Qualifications: | |
| Education- Bachelor's degree in a related field. | |
| Experience- Five (5) years of experience directly related to the standard duties as outlined. | |
| Equivalency- None | |
| Certifications/License- | |
| Departmental Requirements- | |
| Special Requirements- | |