 | NEW MEXICO STATE UNIVERSITY |
HUMAN RESOURCES SERVICES | |
POSITION CLASSIFICATION DESCRIPTION | |
| Position Classification Title: | CC Dir,Marketing & Pub,II |
| Position Classification Code: | J3044 |
| Job Family: | External Affairs |
| Pay Level: | 04 |
| Exempt Status: | Exempt |
| This description is intended to describe the general nature of the work being performed. It is not intended to be a complete list of specific duties of any particular position. Duties, responsibilities and bargaining unit eligibility may vary based on the specific tasks assigned to the position. | |
| Purpose of Classification: | |
| Under general direction, plans, develops, implements, and manages marketing, promotion, and publication activities, for a medium community college. | |
| Standard Duties: | |
| Oversees and directs marketing and publication programs and activities; Writes solicitation proposals, reports, press releases, and communication materials. Assists in short- and long-range strategic planning activities. Oversees the supervision of personnel, which includes work allocation, training, promotion and enforcement of internal procedures and controls, and problem resolution; evaluates performance and makes recommendations for personnel actions; motivates employees to achieve peak productivity and performance. Represents the organization at various community and/or business meetings, committees, and task forces; promotes existing and new programs and/or policies. Develops annual operating budgets and provides fiscal direction to the unit. Designs, develops, and produces promotional materials. Performs miscellaneous job-related duties as assigned. | |
| Knowledge, Skills and Abilities: | |
| Knowledge of marketing and development strategies, techniques, processes, and available resources. | |
| Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. | |
| Ability to develop and implement comprehensive marketing goals, strategies, and plans. Ability to utilize advertising and/or sales promotion techniques. | |
| Minimum Qualifications: | |
| Education- Bachelor's degree in a related field. | |
| Experience- Three (3) years of experience related to the standard duties as outlined. | |
| Equivalency- None | |
| Certifications/License- | |
| Departmental Requirements- | |
| Special Requirements- | |