Position Classification Title: Dir,Marketing,Web & Brand Dev
Position Classification Code: J2053
Job Family: External Affairs
Pay Level: 13
Exempt Status: Exempt
This description is intended to describe the general nature of the work being performed. It is not intended to be a complete list of specific duties of any particular position. Duties, responsibilities and bargaining unit eligibility may vary based on the specific tasks assigned to the position.
Purpose of Classification:
Responsible for directing all NMSU marketing and brand development activities and managing the university marketing services team. Oversee all traditional printed and digital marketing materials and advertisements produced by the university. Provide expertise for a wide range of existing and emerging web and digital technologies to support the university's strategic goals; and building, implementing and managing a coordinated master plan for NMSU websites.
Standard Duties:
Direct and manage strategic communications and integrated marketing plans for the unit goals in support of university strategic plans. Assess new stndards, technologies and trends, and formulates strategy and a plan for future enhancement of print, web and digital presence. Conducts market research and usability studies to inform marketing strategy and user experience. Directs unit operations, develops and administers unit budgets. Responsible for oversight in the management, development and training of staff in assigned departments. Develop, implement, and manage policy and rule administration for the university logo and online brand. Ensure compliance with federal web accessibility guidelines. Build, implement and manage a coordinated master plan for NMSU's website and online brand strategy. Establish and coordinate technology and strategic web-related communications across campus.
Knowledge, Skills and Abilities:
Knowledge and understanding of principles, procedures, regulations, and standards applicable to the job. Understanding of the University's mission, vision and goals.
short- and long-term planning; problem analysis and resolution; report preparation and presentation; interpersonal and organizational communication, both oral and written.
develop and maintain effective working relationships; maintain accurate and orderly records; use independent judgment and initiative; organize and direct activities.
Minimum Qualifications:
   Education- Bachelor's degree in a related field.
   Experience- Eight (8) years of professional experience directly related to the standard duties as outlined.
   Equivalency- None
   Departmental Requirements-
   Special Requirements-